Busy week across all fronts. Google Ads drove 89 conversions on $2,550 in spend. The new website launched with updated hero imagery, auto-playing video, and a refreshed header. Social media had 21 posts approved and published. Recruitment efforts on Indeed are active and a new AI bot was created to support operations.
| Campaign | Status | Spend | Clicks | Impr. | Conv. | CTR |
|---|---|---|---|---|---|---|
| PMax | General | Active | $1,131 | 371 | 5,489 | 47 | 6.8% |
| Search | Website Form Submission | Active | $1,018 | 348 | 2,861 | 33 | 12.2% |
| PMax | Sock Promo | Active | $296 | 121 | 2,601 | 10 | 4.7% |
| PMax | General - Updated Site (Home) | Active | $66 | 80 | 6,734 | 0 | 1.2% |
| PMax | General - Updated Site | Active | $39 | 55 | 5,216 | 0 | 1.1% |
| Total | $2,550 | 975 | 22,901 | 89 | 4.3% |
Top performer: Search | Website Form Submission is delivering the strongest CTR at 12.2% with 33 conversions at $30.85 CPA. PMax | General leads in total conversions (47) at a competitive $24.07 CPA.